Taj Mahal Palace Hotel

Taj Hotels and Resorts is the World’s strongest hotel brand

  • July 10, 2024

Taj Hotels has been recogonised as the World’s Strongest Hotel brand by Brand Finance 50 Report, 2024

Taj Hotels and Resorts has been named as the World’s Strongest Hotel Brand and India’s Strongest Brand as per Brand Finance Hotels 50 Report 2024. Founded by Jamsetji Tata in 1903, the hotel brands is in its milestone 120th year. The recognition, thrice as number one in the world, and four times as India’s best, recogonises the brand’s century old legacy of showcasing Indian hospitality to the world. This achievement underscores the trust and affection of guests and the steadfast dedication and sincere service, a true hallmark of Taj. Taj has been the pioneer opening the doors to India’s living grand palaces, and creating landmark tourism destinations like Rajasthan, Goa, Kerala, Andamans and recently North East India and iconic hotels in UK, USA, South Africa, Dubai, Maldives and Sri Lanka.

Taj Fatehprakash Hotel, Udaipur
Taj Fatehprakash Hotel, Udaipur

Puneet Chhatwal, MD and CEO of Taj Hotels and Resorts said Taj is more than just a hotel brand. “What sets Taj apart is not just its world-class hotels, but the emotional connection it fosters with both our guests and colleagues. It is an emotion that resides in the hearts and minds of all who experience it”, said Puneet. Renaissance Hotels claimed second spot, while DoubleTree by Hilton, Embassy Suites and Marriott Hotels followed respectively.

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