Shane Barr, Managing Director, TAG-Group, APAC

TAG, leading global travel company launches in New Zealand

  • January 16, 2024

TAG expands global footprint, acquires local travel agency Sound Travels

Award-winning travel and event management company, TAG, has successfully acquired prominent New Zealand travel and entertainment specialist, Sound Travels. This marks TAG’s entrance into the New Zealand market.

Entry into New Zealand aligns with TAG’s strategic plan to expand its global services and enhance its client portfolio. TAG will methodically integrate the current clientele of Sound Travels, with a particular focus on travel and entertainment (TV, film and music) travel. This collaboration emphasises a notable synergy, further elevating TAG’s already successful business, which boasts 19 offices globally including in Australia, US, UK, South Africa and Saudi Arabia.

Shane Barr, Managing Director of TAG APAC, said, “Our deliberate expansion into New Zealand not only fortifies our worldwide footprint but also reaffirms our dedication to providing unparalleled services in the travel and events industry. This acquisition marks a noteworthy milestone in TAG’s trajectory, and we eagerly anticipate the prospect it presents to enhance and solidify our global leadership in the market.”

Paula Pram, Managing Director, Sound Travels said, “This strategic acquisition represents a significant milestone for us, built on over two decades of delivering unparalleled experiences in music tours, TV series, films, and commercials. Joining forces with TAG opens up exciting opportunities for growth and innovation, allowing us to continue our journey of creating world-class service to our clients. We look forward to harmonising our expertise with TAG’s global presence and diverse capabilities to elevate the standards of travel and event experiences worldwide.”


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