Ovolo Hotels spreads to Brisbane’s Valley

  • October 16, 2018

Following its acquisition of Emporium Hotel in January, award-winning Ovolo Hotel Group is continuing to stamp its mark on Queensland’s capital, just announcing a major multi-million-dollar evolution of the iconic property which will see it become the flagship Queensland hotel for the group.

Brisbane’s newest hotel will open as ‘Ovolo The Valley’ in November. The project by acclaimed global architecture firm Woods Bagot, the award-winning designers behind the revitalisation of Brisbane’s Howard Smith Wharves and The Ivy in Sydney, will take Emporium into the new era with a hotel theme inspired by the eclectic culture and iconic history of Fortitude Valley. Ovolo The Valley will draw guests into a whimsical oasis of colour, art, and surprising hints of quirk, curated throughout its 103 rooms.


CEO and Chairman of the Ovolo Group, Girish Jhunjhnuwala says Ovolo has invested approximately $55 million in adding a niche boutique designer hotel to Brisbane’s booming tourism and hospitality market.
“There is an element of fantasy, escapism and play in The Valley. We’re positioning it as the perfect contemporary oasis to escape our busy urban lives,” says Mr Jhunjhnuwala.

The interior design for the new hotel’s 103 rooms focus on creating a whimsical oasis for guests, replete with playful and colourful elements and commissioned art pieces, including custom wallpaper and eccentric furniture and illustrations.


Ovolo’s effortless living ethos is no stranger at The Valley with 24-hour room service, large, flat screen televisions, Google Chromecast, additional wall plugs, phone chargers in rooms, and Amazon’s Alexa cloud-based voice service, able to assist guests with just about every command. Ovolo The Valley, like the group’s other hotels, will be a home-away-from-home for those who stay.

A rooftop swimming pool, gym, sauna, meeting rooms and Ovolo’s signature standard inclusions – free breakfast, free WiFi, free in-room mini bar, free laundry and free happy hour drinks daily make The Valley the ultimate luxury hotel experience.


While Ovolo The Valley will open next month, work by Woods Bagot in collaboration with former Brisbanite, Chloe Want from AvroKO in New York, will continue on the hotel’s standalone restaurant and bar concept to open on the ground level of the property early next year.

Food and drink is a big part of the Ovolo Hotel Group concept, with award-winning restaurants at their other Australian properties, including; Alibi at Ovolo Woolloomooloo (Sydney) fronted by restauranteur Matthew Kenney, and Monster Kitchen & Bar at Ovolo Nishi (Canberra). Ovolo The Valley is set to lift Brisbane’s hotel market to new heights through design, art and Ovolo’s signature experience. Welcome to Ovolo The Valley

(October 16, 2018)

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