IHG Hotels launch IHG One Rewards
- October 14, 2022
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IHG One Rewards promises members more choice, value and richer rewards than ever before.
With nearly 6,000 hotels in over 100 countries, IHG Hotels & Resorts has been building its portfolio, repositioning itself in the industry with exciting new brands and partnerships, investing significantly, and taking loyalty to new heights. Now, IHG Hotels & Resorts have launched One Rewards, which apparently is centered around offering richer benefits and more ways to earn powered by leading technology on its new mobile app.
The reimagined program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 17 brands.
The launch of IHG One Rewards follows the announcement in January 2022 of the program’s new tier and bonus point earning structure designed to help members earn more points faster and have more ways to use them. IHG One Rewards says it will offer industry-leading value and relevant benefits for members to enhance their stays.
Highlights of the program include:
Faster Earn:
A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner.
Richer Benefits:
Free Breakfast for Diamond Elite members as a Welcome Amenity choice. Exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members.
Exceptional Choice:
Recognizing that not all members want to use their points in the same way, IHG One Rewards marks the introduction of Milestone Rewards – a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at just 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed.
These Milestone Rewards choices include points, $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership. Existing member stays from January 1, 2022 will count toward their new-and-improved status. The new tier and bonus point earning structure starts on April 13, 2022 and will be reflected in all member accounts by April 17, 2022. All member benefits – including the launch of Milestone Rewards – will become available for members in early June 2022.
