Emirates refreshes its premium product with luxury offerings

  • August 24, 2018

Emirates has revamped its premium offering with all-new luxury products for Kiwis flying in First and Business Class for a more comfortable travel experience. The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins technology and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits.

New Zealand First Class customers will find the BYREDO travel wellness range of skincare in their private suites. The allergen-free and Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand, BYREDO, was first introduced in Emirates’ new fully enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet. All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality.

Products included in the BYREDO for Emirates Wellness kit are:
• Cleansing Face Towelette, leaving a clean base to enjoy the maximum benefit from skincare. • Facial Toner brings freshness and essential hydration, improving overall skin texture. • Eye Cream gently hydrates sensitive skin around the eye leaving it softer and suppler. • Chamomile roll-on Sleep Oil to apply on pulse points to ease into relaxation.
• Chamomile Pillow Mist spray for textile to create a peaceful and relaxing atmosphere
The kits are paired with a faux leather notebook and branded pen.

To amplify the viewing experience on ice, Emirates’ award-winning inflight entertainment system, the airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class. These headphones were designed by award-winning audio brand Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins.

Emirates continues its longstanding partnership with Bulgari for the latest designs of the airline’s exclusive kit bags. The new set of amenity kits for both First and Business Class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.
The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women.

On all Emirates flights, New Zealanders can enjoy a selection of the finest cuisine prepared by gourmet chefs, accompanied by some of the most exclusive wines, champagnes and spirits in the world. Emirates recently revamped its spirits offering across all classes to include exclusives like the Hennessy Paradis Imperial and introduced the Emirates Vintage Collection – a selection of a selection of fine wines which have been stored for up to 15 years. This includes the Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001 and Château Margaux 1998 served in First Class on select routes.

Emirates departs daily from Auckland to Bali, then onwards to Dubai, as well as offering a daily non-stop flight direct to Dubai. A daily service also departs Christchurch for Sydney, also travelling through to Dubai.

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