British Airways ropes in the stars for latest flight safety video.

  • August 2, 2017

It’s the norm with airlines now – rope in the top guns from the acting world to teach passengers how to fasten seat belts. The virality of these video far surpass the millions of views that their advertising budgets could ever afford and what’s better – do it in the name of charity and you might even get lucky with the elites of the glitter world.

A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September. Here’s the Director’s Cut version:

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief. Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Here’s the cast:

  • Rob Brydon
  • Gordon Ramsey
  • Sir Ian McKellen
  • Rowan Atkinson
  • Chiwetel Ejiofor
  • Jim Broadbent
  • Gillian Anderson
  • Warwick Davis
  • Jess Glynne
  • Chabuddy G (Asim Chaudhry)

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