Singapore Airlines launches all-new mobile app
- August 5, 2019
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Singapore Airlines has just unveiled its all-new mobile app for Android and iOS smartphones, featuring innovative features to enhance the customer experience. The new app is designed for faster performance and improved usability and introduces new features that offer customers a seamless and more personalised experience.
Based on a ground-up rebuild and all-new underlying technical architecture, the new app delivers customers significantly enhanced booking and check-in flows, improving transaction time by up to 60%. In addition to significant improvements in existing functions, the new App introduces several entirely new features, including:
‘Capture & Discover’, a new search function that uses image recognition as well as speech and natural language processing to identify the user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals. ‘Translation Assistant’, a feature that uses real-time language translation by voice to help travellers communicate better when they are overseas. ‘Measure Your Baggage’ to help travellers determine if the size of their bag is within cabin baggage limitations.
Real-time information such as boarding gate details, the destination’s weather and currency, and baggage belt information are added to the “My Trips” function. Users continue to enjoy greater personalisation, with the enhancement of in-flight entertainment features in the mobile app. These include extended access to e-Library magazine and newspaper content based on KrisFlyer membership tier, as well as a new search and filter function to allow for easier content browsing in the e-Library and KrisWorld catalogue. The app continues to enable customers to bookmark their movies, so that they can pick up where they left off on subsequent flights with the newest in-flight entertainment systems.
The new app also sees enhancements such as a newly designed KrisFlyer account dashboard and the introduction of an ‘Inbox’ feature, which stores push notifications as well as KrisFlyer messages for easy reference. The new app will be available for download progressively, following the beta launch that began in October 2018. For Android users, the new app is being released by countries progressively between July and September 2019, while iOS users may download the new app from the App Store in September 2019. The beta version will continue to be available for download in the meantime.
More details about the new mobile app can be found here.
