Travel Tech

Europcar emerging as a market leader as demand for prestige rental vehicles grow

  • April 13, 2018

As demand for environmentally friendly and prestige rental vehicles increase, leading rental vehicle operator Europcar is emerging as a market leader. Europcar has recorded strong growth last year on the back of record tourist numbers. It expects growth to be bigger this year.

Also staying true to its commitment to sustainable motoring solutions and with an ever-growing appetite for innovation, it added ten 100% electric vehicles to its fleet.

With New Zealand ranking as a top destination spot for high net worth individuals and premium tourism numbers expected to grow, the flow on effect is seeing increase other areas of the market such as demand for prestige vehicles also growing. Europcar New Zealand attributes much of its success to what it calls a ‘superior and leading- edge customer service experience’. People are no longer willing to go through endless pages of paperwork and bureaucracy simply to hire a car. With options like signing on glass instead of paper for paperless checkouts that create a quicker, hassle free and generally more pleasant experience and the Quick Vehicle Record app which provides the company in focussed towards a digital, customer-focussed strategy.

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