Signia Hilton sets its sights on the meetings and events market

• February 26, 2019
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As one of the biggest hotel brands in the world, Hilton is refreshing its meetings and events offerings, with the launch of Signia Hilton. In a bid to court a greater share of this lucrative market, the launch of this new meetings-and-events-focused brand aims to transform the industry for meeting professionals and sophisticated business travellers. State-of-the-art technology and design will be infused into every aspect of the guest experience.
With a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space, each Signia Hilton will aims to offer business and leisure travellers elevated experiences from arrival to departure. Here’s a look at what they’re proposing.

Impressive arrivals: Signia Hilton will offer a true sense of arrival with modern architecture, manicured landscaping and welcoming team members who will invite travelers to enjoy the grandeur and energy of the hotel.
Unmatched lobby experiences: Thoughtful design connected to the local culture will foster an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay.
Modern guest rooms: From the premium design and quality finishes that take inspiration from each hotel’s unique destination, to the innovative technology that matters most to guests, like Digital Key, the rooms will serve as a haven for comfort and convenience.
A destination bar: Each hotel will feature a bar that ties back to the exciting city or resort destination where it resides. With its premier location in the hotel, the bar will serve as the heart of the hotel, emanating a dynamic energy throughout the entire space.

A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.
Premium wellness experiences: From infinity pools to state-of-the art spas, fitness classes and facilities, each Signia Hilton will offer an upgraded experience, all in a space designed to make guests feel their best.
The Signia meeting experience: The meetings and events spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate today’s meetings. As the modern meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.
www.hilton.com